Claritin Reditabs 5 mg

I was asked my opinion about new Claritin Reditabs today. Are they a big break through?
Schering-Plough's announcement states they are 5 mg of loratadine. The 10 mg Reditabs and 10 mg in regular pill form, made by generic companies, are currently available. So, this is not a major break through in my opinion. It's an additional option. One that has slightly more expense than current options. It may be the right choice for some people, but I do not predict that to be many people.